📣 Digital Marketing Course: Grow Brands, Drive Traffic & Convert Leads

Master the art of Digital Marketing — from social media strategy to Google Ads and SEO.
This course helps students and entrepreneurs build professional marketing campaigns, generate leads, and grow businesses online.
You’ll learn all the top platforms including Facebook Ads, Instagram Marketing, YouTube Ads, Email Marketing, Google Analytics, and SEO basics — all taught through real-world projects.

---

🧠 LEARNING OUTCOMES:

By the end of this course, students will be able to:

• Plan and execute digital marketing campaigns.

• Run paid ads on Facebook, Instagram, and Google.

• Create engaging content and manage social media pages.

• Use analytics tools to measure performance.

• Develop a complete marketing strategy for businesses or clients.

---

🕒 COURSE DURATION:

15 Hours (Online & Practical Assignments)

---

💻 TOOLS & PLATFORMS USED:

• Facebook Business Manager

• Google Ads & Google Analytics

• Canva / Meta Creator Studio

• Mailchimp / Email Campaign Tools

• SEO Tools (Ahrefs, SEMrush, Ubersuggest)

---

🧩 COURSE CURRICULUM

---

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

1. What is Digital Marketing?

2. Difference between Traditional and Digital Marketing

3. Understanding Sales Funnels and Conversion

4. Marketing Platforms Overview (Social, Search, Email, Mobile)

---

MODULE 2: SOCIAL MEDIA MARKETING (SMM)

1. Facebook & Instagram Marketing

2. Page Creation and Optimization

3. Audience Targeting and Ad Setup

4. Creating Engaging Social Media Content

5. Campaign Monitoring and Performance Insights

---

MODULE 3: SEARCH ENGINE MARKETING (SEM)

1. Google Ads Overview (Search, Display, YouTube)

2. Keyword Research and Ad Copywriting

3. Setting Budgets and Bidding Strategies

4. Campaign Optimization and Reporting

---

MODULE 4: EMAIL MARKETING

1. Building an Email List

2. Designing Email Templates (Mailchimp / Sender.net)

3. Automated Email Sequences

4. A/B Testing and Deliverability

5. Converting Leads through Email

---

MODULE 5: CONTENT MARKETING

1. Creating High-Impact Visuals using Canva

2. Writing Captions and Copy that Convert

3. Scheduling Posts with Meta Creator Studio

4. Social Branding & Storytelling Techniques

---

MODULE 6: SEO FUNDAMENTALS

1. On-Page & Off-Page Optimization Basics

2. Keyword Research Tools

3. Understanding Backlinks & Domain Authority

4. How SEO Integrates with Digital Marketing

---

MODULE 7: ANALYTICS & PERFORMANCE TRACKING

1. Google Analytics Setup

2. Facebook Pixel Integration

3. Measuring ROI (Return on Investment)

4. Reporting & Optimization

---

MODULE 8: PRACTICAL PROJECT

1. Create a Complete Digital Marketing Campaign

2. Run and Track a Real Facebook or Google Ad

3. Submit Analytics Report and Results Presentation

---

🎓 CERTIFICATION:

Students who complete this course successfully will receive a “Digital Marketing Certification” issued by
WET Skill Academy, powered by Web Expert Tech (Private) Limited, registered with SECP • PSEB • FBR.

---

👨‍🏫 INSTRUCTOR:

Khadija Ijaz — Digital Marketing Expert & Brand Strategist